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Should Facebook Ignore Snapchat? A Look at the Social Networking Space

Following last week’s bombshell news that Snapchat turned down a $3B offer from Facebook, Ben Thompson just wrote a brilliant post on his blog about the different social networks out there and how each...

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Are Hashtags in Ads a Fad?

Someone recently asked this question on Quora and I thought I’d share my answer on the blog here. In short: No, hashtags in ads aren’t a fad — they’re here to stay. At least when done right. Hashtags...

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Zuckerberg Really is 2 Steps Ahead of Everyone Else

Earlier today, I was reading a blog post by a 19 year old on how teenagers use social media. You can find it here. And as I read it, all I could think was, “Wow, Zuckerberg really is 2 steps ahead of...

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Facebook API Changes and Access to Data

As users know, Facebook’s API has provided limited access to their data. In most cases, majority of posts aren’t returned to trackers. This issue has affected all social analytics tools that use V1.0...

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